Rocking the Daisies Music and Lifestyle Festival Event is celebrating its 15th anniversary this year, it takes place once a year. this project will include various design elements that will cater for both social media platforms as well as printing mediums. the concept for this brand will focus on the whole  ideology of nature but done in a fantasy/ surrealism movement | Rocking the Daisies  aims not only to provide music but they also make it their mission to look after Mother Nature

The beginning stages of the concept design, focusses on hand drawn elements before progressing to the digital space. the key points are humans, plants and or trees as well as the world. however the best communication from these designs was the last image.In terms of how humans need nature in order to survive and vice versa the one cannot do without the other. the plant that is wrapped around the hand indicates how connected we are.   

The print process work will be shown as the following posters, billboards line up  posters as well as the promo items that needed to be refined throughout the design process.

The posters included dark blue, red as well as a turquois colour for the background as this stage was focused on with which colour would work out the best. the layouts have also been designed in various ways to see which one would work out the best. however the font was changed to the correct font usage in the final designs.the billboards have been done in a landscape orientation to allow for the information and illustration to compliment one another in terms of look and feel. the lineup posters in this design consisted of a holding shape that needed to be adjusted. so had to go back to the design board and rethink the layout and which elements to include. the promo items in the process work needed to be worked on more and had to think about the pen as pens are not such a big deal at  music festivals 

*the process posters for Instagram have been resized for the social media platform. however needed to rethink about illustration for social media to create variety.  

*the artists headliners consists of an image of an artist who would be performing at the daisies event. and underneath the image design consists of other artists that would be performing. the designs are done differently to show case the layouts that could be done. 

*the call to action is based off of a digital limited sticker where users are able to buy from from a Superbalist store near them. depending on how much they spend they would receive a discount on the various phase tickets of the event.  

*the process work for google ad had to much information and needed to adjust the layout to horizontal as this orientation had worked out better. needed to think about what would grab a users attentention to focus on the advertisement itself. 

Artist headliners 

Artist headliners in mockups